Game For Anything

The Brief Promote the New Reebok Zigs and Throwback Classics for back to school in retail stores both domestically and internationally.

The Challenge Reebok was losing market share in the US to Nike. We needed to appeal to the kids in a way that connected with them as well as connect emotionally to Mom.

The Solution Rather than focus on the functional benefit of the shoe and its features, we decided to speak in their voice and tap into their imagination with hand drawn, child-like illustrations that stretch the boundaries of possibilities when wearing these shoes.