Keep Walking
Johnnie Walker is a brand that not only sets trends, it keeps those trends on their toes.
At TracyLocke I had the pleasure of designing a lot of really great campaigns and bringing them to life with the photography and 3D departments. Here’s a few of the ones I’m most proud of.
High Rye Activation
Design, Creative Direction


Summer Activation
Design


Holiday OND
Design, Creative Direction


A side-by-side comparison of the final vertical poster and approved client sketch of key visual

The look and feel sometimes takes a few tries to get right, here’s a few rejected sketches of the key visual